diff --git a/cv/concerns.yaml b/cv/concerns.yaml
index 899b710..93f7280 100644
--- a/cv/concerns.yaml
+++ b/cv/concerns.yaml
@@ -73,3 +73,6 @@
 - what: 'how will the company culture scale? what do you want to retain vs grow?'
   priority: low
   who: ['recruiter', 'manager']
+- what: 'what is your WHY?'
+  priority: low
+  who: ['manager']